Author: Bill Gerba on 2007-10-30 14:55:50 ... How to use this data
Taken as a whole, OTX's research provides a good foundation for businesses that rely on advertising to drive their digital signage projects.
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Citecast Digital Signage in your branch provides customers with a better banking experience.
Differentiate your products and services with Citecast. Research indicates that the majority of consumers prefer to execute major financial transactions at their local bank. Unfortunately for the banking industry, these same consumers also view banking and bank products as a commodity with little differentiation between brands. This perception is prompting bank executives to look for new ways to differentiate their offerings. Recent trends suggest that digital signage is being recognized as a solution to this commoditization dilemma.
The benefits of Citecast:
- Tailor and promote marketing messages in accordance with specific geographic and demographic needs
- Manage the messages and schedules and how they will be presented at your various branch locations.
- Quickly adjust the message to reflect changes in products and to accommodate rapidly changing market trends and conditions
- Adapt the presentation of products to more accurately reflect sales trends and statistics
Provides Branch Management with the ability to:
- Integrate content of local interest with content delivered from corporate in order to enhance the relevance of the signage
- Provide verification to local third-party advertisers that may promote their offering on the bank’s signage.
Where should you use Citecast digital signage?
- Lobby
- Teller lines (wait-time signage)
- Branch waiting areas
- High traffic areas of your branch
- Drive up teller areas with weather-proof enclosures for the displays.
- Citecast is an affordable, high end turnkey digital signage solution that is changing the way banks and financial institutions do business and take care of their customers.