Author: Bill Gerba on 2007-10-30 14:55:50 ... How to use this data
Taken as a whole, OTX's research provides a good foundation for businesses that rely on advertising to drive their digital signage projects.
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Citecast Digital Signage provides value-add messaging to guests, increasing awareness of property amenities, services and schedules.
Citecast is a turnkey digital signage solution, including content and technical services, managed from a central location and distributed to a large network of displays. A Citecast network of digital signs are an exciting and technologically oriented way for hotels to communicate with guests and employees. The Hotel could use Citecast to direct attendees to a meeting room location. These displays could include a company welcome screen, schedule of events, introduce key personnel or guest room information. Other potential internal hotel uses might include pool hours, special room promotions, incentive/frequent traveler program information, or employee recognition. If hotel has cable distribution hardware, it may also be possible to distribute all digital signage content to a cable channel on each guest room.
The benefits of Citecast:
- Provided compelling and pertinent content that increases sales by enhancing guest awareness of hotel offerings.
- Increase level of service to guests with local promotions and happenings.
- Provide current weather and travel conditions that can be automatically triggered by weather events.
- Ease of updating Citecast digital signage in order to recognize high performing staff members.
- Keep your staff current regarding incentive programs, importatnt dates and events.
- Interface with scheduling and management software such as “Delphi” to automatically update screens as pricing or scheduling changes.
- Expert marketing consultants that provide for the most effective messaging, screen placement, run-times and schedules that are relative to the intended audience.
- Hardware integration, installation, network management, hosting support, replacement coverage, training and customer support.
Possible Citecast Content:
- Hotel general information and policies
- Pool and exercise facility hours and location
- Cross-Promotion with in-house restaurant
- Weather
- News
- Frequent traveler Incentive advertising
- Local business advertising and promotions
- Community Events
- Sports schedules
Where should you use Citecast?
- Lobby or entrance
- Behind front desk
- Concierge
- Rooms
- Exercise, pool, spa facilities
Citecast is an affordable, high end turnkey digital signage solution that is changing the way Hotels and Resorts do business and take care of their Guests.