Author: Bill Gerba on 2007-10-30 14:55:50 ... How to use this data
Taken as a whole, OTX's research provides a good foundation for businesses that rely on advertising to drive their digital signage projects.
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Citecast Digital Signage in your facility centers on patients, staff, and visitors.
Waiting in a hospital, clinic or doctor’s office can be frustrating. Even in the best facilities, unexpected events can create long wait times for patients and their families. By using Citecast, healthcare providers can communicate key information to various stakeholders, reduce waiting times, and even stimulate sales of additional services.
By placing Citecast displays in waiting areas throughout your healthcare facilities, you can help make the wait more enjoyable for patients and those with them. The displays typically carry a series of news, health and wellness information, and your own promotional content. The content can be tailored for each department, such as information on the “smoking cessation campaign” or how to recover from cardiac events, diabetes, and other chronic health issues or to the latest drug benefits and enhancements to the pharmacy program.
The benefits of Citecast:
- The provided screen content can educate patients and family members on various wellness techniques and preventative measures.
- Teach recovery skills via short video clips that are automatically aired at specific times each day using the Citecast scheduler.
- Display pertinent information such as visiting hours, cafeteria menus and general information.
- Keep you staff up to date regarding programs, events, initiatives, meetings and schedules.
- Interface with scheduling and management software to automatically update the displays as it changes.
- Expert marketing consultants that provide the most effective messaging, screen placement, run-times and schedules that are relative to the intended audience.
- Hi-tech products, support, training and replacement services managed for you.
- Multiple panels on a single screen enable visitors to gather more information at once, ranging from health related issues to a simple welcome message.
- Provide capital campaign messages or a corporate sponsorship video to key stakeholders and members.
Where should you use Citecast Digital Signage?
- Lobby or entrance
- Waiting areas
- Pharmacy
- Break rooms
- Rehabilitation locations
- Dr. Offices