- A lack of clear ROI modeling
- The lack of advertising proof points (metrics)
- Too much network fragmentation and not enough scalability
- Project complexity
- Little understanding of content requirements
"Didn't you say this was a digital signage network," I asked, "the kind that uses computers connected together on a network?"
"Yeah," he said.
"So who's driving around where?"
"The drivers have to take the content to the stores so it can be scheduled."
"Scheduled on the network?"
"Yeah."
Digital Signage Project Management, Installation and Systems Integration
Content Creation
Supplied Content
There is no need to create your own content. Content Compositions are included with your system, along with the flexibility to make basic content changes on your own.
The Citecast system can be programmed to run multiple messages on a pre-planned schedule, playing the right message to the right people at the right time. This ensures that the message being viewed is relative to the audience and pertinent to your business or service offering.
Content Creation Process
Included is a marketing consultation review. This valuable review provides direction for us to modify your content in order to engage the intended viewer based on their needs, wants and habits.
Our marketing professionals ensure they understand your business objectives allowing for superior customizing and the most effective and aesthetic content.
With our assistance you will choose Content Compositions from the Citecast library; we then customize the content using elements such as video, logos, color schemes, live syndicated information feeds and more to best reflect your organization or products and services.
Available marketing services include:
- Recommendations for strategic positioning of screens
- Promotional content recommendations
- Recommendations for live syndicated informational feeds
- Customized layouts with design services
- Scheduling of content runtimes
- Dwell time review
- End user analysis including psychographic and demographic inputs
- Promotion and public relations